The direct cables are developed by SwissCables GmbH exclusively for genuin audio and are hand-made in Switzerland. All previously accepted conventions for the design of audio cables were re-assessed to enable creative new approaches. Many of the “old truths” proved to be inadequate or plain wrong. The key finding is that all aspects of a cable affect sound quality: conductor material, cable geometry, soldering process, plug and insulation.
“Even a single mismatched material or an unsuitable manufacturing method can indispose a promising design. The selection criteria of our cable components and technologies are the sole contribution to a better sound.”
Standard & Variations
The in-house direct cables are a very relevant component for the particular homogeneity of a genuin audio playback system. That is why we offer the five most important formats: RCA/Cinch or XLR interconnects, loudspeaker cables, power cords plus a power strip. The cables are available in standard lengths but can also be customized in increments of 0.5 meters – another advantage of genuin audio’s manufacturing concept.
The inside matters
Through the interplay of high-quality materials, elaborate production methods, innovative approaches and intensive listening tests, we have been able to offer very special high-end cables with no added sound characteristics. The electrical signals are allowed to flow absolutely unaffected. direct. The result is an extremely natural, transparent, spatial and harmonic reproduction.
Press reviews of the genuin Direct
“The genuin audio Direct XLR cable knows how to upgrade the music playback system in a pleasant way. Inserted into the signal path it shows a casual way of conveying music, with respect to subtleties and nuances. There is also a coherent sense of spatiality. The Direct XLR is, thanks to its pleasant, neutral and rather unobstrusive style, not a cable for experimenting with, but for leaning back and listening to music in a relaxed mood.”
Falk Visarius – HiFi-IFAS (May 2020)
“This is a clear indication of the quality of the Genuin direct range: a tonally honest, transparent, balanced sound with beautiful colours and soothing warmth, which is particularly impressive with natural instruments and voices. Genuin direct paints a striking and colourful picture without interpreting too much into the room. This provides a unique charm – not least because of stress-free listening. There is never a lack of detail, nor are individual voices or instruments unrealistically put into the foreground.”
Wolfgang Kemper – HiFi Statement (October 2016)